About My Designs

I didn't arrive at design in a linear fashion. I came to design as a poet and with years of experience as a non-profit project manager. I see visual design and poetry as aesthetically aligned in many ways, and when I founded my own poetry organization I started creating materials and tools with a language inspired visual design. In writing I have always aimed to create art that is accessible, relatable, authentic, and engaged with cultural and social conversations of the moment. As a designer I think about how branding is like bona fide free verse, typography is like the expertly chosen metaphor, and how just like a caesura in poetry, visual design uses space to speak deeply beyond the obvious. What you feel in the experience of an open space you can hear in a purposeful and surprising silence.

I have seen and experienced the frustrations and roadblocks direct non profits contend with caused by inaccessible technology, limited tools for engagement, and a lack of comprehensive and modern resources.

Design as a social impact, design that can be political. I believe that social problems can be transformed by harnessing the energy of a protest sign into a clean and accessibly designed tool for all. True to my poetry roots I believe that human language is integral to design, and that it allows users to relate to and fully engage with the product. If the product doesn't speak the language of personhood, then is it really a design that works for the people in our communities? I want to design in a way that when we speak to people through design they can feel in dialogue with the product.

Email me at bostongordon01@gmail.com to learn more about how I can help you with website or app design.